While Politics is the least interesting field to talk about. I would like to ponder upon something really extra ordinary that the ‘Leader of the free world’ has taken an approach towards, yet again.
Like AC/DC said on one of their epic songs, ‘NO STOP SIGNS, NO SPEED LIMIT‘ that is exactly how i would describe the power of Social Media when used to best of its ability. Perhaps Mr. Obama and his team realized the importance of the medium.
In the year 2008, social media was one of the most important medium that benefited the current President of USA and this time his opponent Mitt Romney may be in big trouble if certain stats are believed to be true.
On September 6th, 2012, during Obama’s speech Twitter data showed that it set a record for the most tweets in a single minute for any political event. In fact, the actual number of tweets after his speech in a minute was 52,756. On the other hand Romney drew mere 14,289 tweets, after his speech.
I am sure by now, everyone has watched the speech of Bill Clinton in favor of Obama. If you haven’t then I strongly suggest you should. Even that managed to pile up 22,087 tweets per minute.
In terms of reality and twitters direct effect on poll might be next to nothing, but it definitely manages to reach out to the youth. In not such a hidden fact, both Obama & Romney are shelling a lot of $’s towards their Social Media campaign, clearly suggesting its importance.
Tom Rosenstiel, director of the Project for Excellence in Journalism, told the Financial Times, that, “A candidate who can embrace new technology conveys symbolically that they understand how the country is changing and that they are on the cutting edge”.
The hype wasn’t restricted only on Twitter, it clearly had its effect on Facebook. Obama seemed to be scaling the number of likes, with 28.5 Million, whereas Romney was restricted to 6.7 Million.
Keeping rest of the fact’s from this election preparation aside, it astonishes me that how welcoming American politics is towards the new age technology and medium whereas the babu’s out here are still trying to figure out, where is the F1 key on the keyboard.
Hence, even the top players of the world realize that true power lies with people & nothing else provides more transparency and access that this two word called Social Network.